Heineken Experience Amsterdam | Discover the iconic brewery
Who thinks of Amsterdam, thinks of canals, bicycles, museums and … beer. And not just any beer, but Heineken® – the brand that is a worldwide symbol of Dutch craftsmanship. In the heart of the capital you’ll find the Heineken Museum Amsterdam, a unique attraction where history, innovation and fun come together. Here you’ll discover not only how beer is brewed, but also how a small Amsterdam company grew into a global icon of Dutch brewing heritage.
From brewery to experience
The Heineken Museum Amsterdam is located in the former brewery on Stadhouderskade, where the first barrels of Heineken were filled in 1867. For more than a century, beer was actually produced here. When production moved to a modern location in 1988, the building was given a second life. Today it is one of the most popular stops on an Amsterdam brewery tour – a vibrant mix of history, technology and tasting.
During the tour, you’ll walk through the authentic brewing rooms where the famous A-yeast once did its work. You will learn how four simple ingredients – water, barley, hops and yeast – come together to create the distinctive Heineken beer that is served around the world. The tour is no ordinary museum visit, but a full-fledged Amsterdam beer experience, where sound, smell, light and taste combine to form an immersive journey.
Interactive tour full of surprises
The Heineken Experience Amsterdam is carefully designed to captivate visitors from start to finish. You follow the brewing process step by step, but there is also room for fun and interaction. With digital installations, 4D effects and themed rooms, you literally step into the world of Heineken.
One of the highlights is the Brew U Ride, in which you are “brewed” into beer yourself – an experience that will make young and old alike smile. You can also design a personalized bottle or take part in a mini tapping session at the Heineken bar. Of course, you’ll end the tour with a freshly tapped beer in the atmospheric tasting room.
For those interested in learning more about the brand and its roots in Dutch beer culture, there is also a focus on Dutch brewery heritage: how the Heineken family began, how the famous red star came to be, and how Amsterdam as a beer city played a central role in this history. For even more background information, visit the official Heineken® website.
For beer lovers and the curious alike
The Heineken Experience Amsterdam is highly recommended for
r anyone curious about the art of beer brewing – or just looking for a fun activity in the city center. Whether you are an experienced beer lover or a tourist looking to experience something typically Amsterdam, the Amsterdam beer experience offers fun, education and entertainment all in one.
The combination of historic charm, modern technology and playful elements makes the Heineken Museum Amsterdam a firm favorite among visitors. Each year, this location attracts hundreds of thousands of people who want to discover how a small family business grew into a global brand.
Combine with a tour of Amsterdam
One of the best things to do near Heineken Experience is a canal cruise. After your visit to the brewery, hop on a comfortable Kinboat canal cruise and discover the city from the water. As you relax, you’ll see the monumental buildings, bridges and quaysides that inspired generations of Amsterdam residents – including Gerard Adriaan Heineken himself.
Kinboat regularly offers combination tickets that allow you to book both the Amsterdam brewery tour and a canal cruise at a discounted rate. This way you experience Amsterdam from two perspectives: through the rich beer history on land and the enchanting view from the water.
Practical information
The Heineken Experience Amsterdam is located at 78 Stadhouderskade, within walking distance of Museumplein. The attraction is open daily and offers tours in multiple languages. Tickets are available online, but advance reservations are recommended, especially during peak season.